With all of today's technological advances, the manner in which we market and sell services and products on the Internet, especially in the IM niche, is constantly shifting. Until recently, virtually all sales letters were primarily made up of formatted text. Today, what we see are modern graphics packages merged with top-level copywriting. One other development is the video sales letter and with every hot trend, it is not difficult to get left behind. One more challenge facing internet marketers is the rising awareness of the public to all of these tactics and it has become tougher to keep prospective clients from clicking away from what you are offering. This article discusses a recent and more effective strategy to online sales, the "webinar".

It's been long established that the first thing you should do is get potential customers to feel they know you and trust you. As all marketing niches become more and more packed with people marketing products that fail to live up to their promises, that crucial element of trust is a lot harder to obtain. Of course, there are still many ethical marketers who provide terrific value but they need to have a medium where they can show this. This is why webinars have become such an invaluable tool for numerous internet marketers. A webinar is simply an invitation-only online seminar or presentation presented by a product creator or one of their representatives.

Webinars are set for a specific day and time, and are live Internet events. How the presentation usually goes is that the host gives away a lot of seemingly very priceless tools and/or information, all the while getting trust and credibility. There may be more than one person presenting where a marketer is introducing an individual who has a new strategy or product that he thinks could benefit his subscribers. Once the presenter has demonstrated his expertise and gained your trust, you can expect some form of special offer towards the end of the webinar.

As a webinar can pull in individuals from numerous different time zones worldwide, scheduling can be an issue. For those who can't attend at the scheduled time, majority of presenters like to put a video replay of the event up online for viewing later. One method to raise the number of folks who attend the live presentation is to offer something special to those who do, something beyond what will be available through the replays. Encouraging individuals who are unable to make it to the live presentation to watch it at a later time is new to the webinar arena. Even though these do not benefit from live interaction, you can have these set up to sell for you on a continual basis without the need for you to be in attendance. Additionally, recording your webinar for later viewing allows for changing or fixing any mistakes or glitches before more people watch it.

Obviously, webinars are a great new tool for a lot of Internet marketers. Take the time to become familiar with the procedures and you'll be well on your way to increased conversions and sales.