The three areas that are advertised most heavily using Peruvian classified ads on the internet are real estate, electronics and automobiles and trucks.
The reason people use peruvian classifieds is from the seller's perspective, it is a much cheaper way to advertise the object they are selling for several reasons. First, typically the ad does not expire like it does with newspaper classified ads, and secondly, most internet classifieds are free to post an ad. Third, the buyer can find the ad any time of the day or night, either from a computer or from a mobile phone.
The Peruvian buyer can look for ads either from their computer or their cell phone and they don't have to buy a newspaper to look at the classifieds. This is a win/win situation for both sellers and buyers.
Real estate is perhaps the most popular type of ad using Peruvian classified ads on the internet. Peru has a thriving real estate market, especially in the capital city, Lima. Since the economy of
Peru has successfully resisted the world recession, the real estate market has a lot of activity from buying, selling and leasing properties for residences or for commercial activity. Internet classifieds are ideal for individual sellers, homeowners or real estate agents to list the property that they have for sale.
Since most people who have the intention to buy property also have access to computers and the internet, they search for properties both in search engines and in classifieds on the internet. Even though most people will initially use a search engine like Google or Bing to find properties, most individual sites about a specific property will not rank highly in the search engine's algorithm. This means that peruvian classified sites are more likely to be seen as an authority for real estate ads since they will contain multiple or many such real estate ads, and not just a single ad.
The second most popular item sold on internet classifieds in Lima, at least, are cars and trucks. In Peru, vehicles are not just seen as a way to get around, but many people view them as a source of income too. They can use their car and offer taxi services and delivery services. So, when Peruvians look for a car, they also have in mind the idea that it is a means or employment for them. That means that there are a lot of people looking for vehicles and one of the first places they go to check for vehicles for sale is on peruvian internet classifieds. There are several dominant players for classified sites strictly devoted to the purchase and sale of vehicles, but most classified sites, if not all, will allow a seller to place an ad for a vehicle, also.
Finally, the third most popular items sold using classifieds in Peru [http://www.todosanunciangratis.com/] are personal electronic items, such as cell phones or laptop computers or ipods. In general, small personal electronics are somewhat more expensive in Peru than in North America and for this reason, people will look for used items in order to get what they want for a cheaper price. It is easy to verify from the seller if the item is working and if they can find a used item in good condition, many people will opt for the used item instead of looking for it at full retail.
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