I have learned a long time ago, that I have to not only remember the customer's name, but more importantly I absolutely have to remember the customers horse's name as well.
All my clients thoroughly enjoy the fact that I recall their horse, what they were working on, and what they were up to the last time that we met.
Rule number one: you have to spend more time with your on-line customers, before you can promote your on-line equine business or attempt to make a sale.
You have to make a personal connection.
How to get Horse followers on Twitter

• First, You need followers.
  Start by following the leaders that are on twitter that are within the horse community.
  You will soon see that the horse community likes to follow the brands that they recognize on Twitter.
  Search such words as Horse, Equine, Rodeo, barrel, cowgirl, or cowboy: you get the point.
  Just look for and start following the leaders.
  Of Course, please look up me, (Knotatail).
  
• Send replies back to them and talk with them.
  Don't twitter just about what you had for breakfast, but get involved.
  It is a time to offer advice and help.
  Treat them like they are family and a customer that is face to face with you.
  It is easy to forget that they are a lot more than an on-line "SALE" so learn to b e more interactive and personal.
  
• Make sure you upload a avatar (picture).
  If you have read other on-line marketing advice, you have most likely been told to up-load a picture of yourself, but what I have found out is that more people follow me when I have horse picture loaded or my western Hat logo.
  However, after 20 years in the equine marketing community, I have learned that customers remember the name of my horse before they will remember mine.
  This transfers over to the on-line horse Community as well.
  So use this to your advantage, get a horse picture up.
  

Be courteous to your Twitter followers Learn the right way Express Yourself on Twitter that keeps them coming back!

• Make sure you follow everyone back.
  I also do not send an automatic reply.
  I take a look at their profile and I find a way to make it personal.
  This takes time, but it is like meeting your customer at the door, and personally greeting them.
  Getting to know them is totally worth the extra efforts by creating a totally loyal client base.
  Trust me; they will remember you, because you are stepping out from what everyone else is doing.
  Beside, following them is just courteous.
  More Twitters will respond to you and everyone who follows them will see this.
  This just transfers into more equine customers into follow you and what you are doing.
  Besides Twitter has rules how many must be following you as a percent to how many you follow, so you need to make sure you find a way that they will take the trouble to check you out.
  
• It has been said that the Twitter mantra is ABL ("Always Be Linking").
  Find interesting items, stories, pictures, and articles to share with you horse friends on twitter.
  YOU Be the Source to your twitter world for horse Topics.
  You can check out sites like StumbleUpon to help you find horse related topics.
  However, if you head for some of the horse sites you will find an endless variety of topics.
  I like horse tweets, and Club Equestrian, both of which I encourage you to join.
  You can find numerous great horse forums that have hundreds of horse topics.
  Get outstanding results and attract even more clients by doing searches in topics that you are familiar with.
  Link-into topics that you excel in and you will quickly find new ways to be connected with your customers in more attractive ways besides promoting your business.
  You will find yourself getting exceptional results by becoming more attractive to your fellow Horse Twitters and become totally with horse people from around the world.
  

Don't use twitter just to tell the world what you had for breakfast this morning.
If you want to connect with more customers, you have to show them that you care about them, and that you are not just there to sell them something.
I learned this lesson the hard way.
When I first started using twitter, I sent out way too many ads and links to my own site, and I actually lost several hundred fellow Tweeters in one afternoon.
I know that I get tired of someone always trying to sell me something.
Just remember, make it all about them, and you will see a steady increase in your results.
These are just the start for increasing your marketing result in the Horse Industry.
There are many simple rules you can easily follow to quickly increase on-line sales.
If you have any suggestion or comments, I would love to hear from you.