- The waterways of the everglades offer a variety of activities, including tours by airboat or kayak. Birdwatching and other wildlife watching expeditions are popular, with species such as manatees and alligators living there.
- Efforts are under way to ensure that those who come to enjoy Florida's beaches do so responsibly. Reef Relief is promoting eco-conscious snorkeling and diving techniques to avoid damaging the delicate coral, including providing anchoring buoys so that divers never have to stand up on part of the reef. The Fort Pierce Manatee Center aims to educate visitors on how to view these animals without disturbing their habitat.
- A 2006 survey by the Florida Fish and Wildlife Conservation Commission found that visitors who came to Florida for wildlife watching brought $3.1 billion worth of spending into the state, a 72 percent increase since 2001. Eco-tourism activities have the potential to generate revenue, while nurturing rather than damaging the state's natural resources.
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