Social media is an avenue for interaction. It adopts technical but easy to assess communication techniques. It can be executed via two mediums: internet and mobile. The internet since its inception has continued to rock the world so much that virtually everything is done through it. Businesses, lifestyle and other human activities that people some times ago would never have imagined could be presented in digital expression are presented and executed in point and click via the eyes of a computer and mobile phones. The introduction of ecommerce skyrocket the use of the internet; changing people's views and lifestyle, businesses like Brisbane web designer sprung up to eat out of the pie.

The dawning of the webmaster, web designer Brisbane; professionals, develop websites thus helping individuals, businesses to take part in the great internet marketing phenomenon. Building websites for different businesses and going as far as promoting the businesses. The fact that business online requires marketing (very compulsory) to grow brought about the new wave technology – Web 2.0. This is a new digital concept that bothers on social media in achieving internet marketing objectives. Sites like Myspace, Youtube, facebook, twitter, dig, stumbledown etc are examples of social media. What exactly is social media?

Social media and its importance

Social media according to the definition of Michael Haenlein and Andreas Kaplan is defined as "a group of internet based application that build on the ideological and technological foundations of Web 2.0." No doubt you must have been hearing about the Web 2.0 technological concept. This was introduced to create a pathway for user-generated content exchange and creation. Social media is also referred to as CGM (consumer-generated media). From the above definition it is plane to see that social media is user based allowing interactions; exchange of contents (ideas, articles, opinions, etc) in a friendly environment. Originally, it was intended for just that (interaction), but later on the promotional power of Web 2.0 was discovered and since then the story changed. People now get involved in social media basically for the purpose of promoting their website and money making. In the hub of these social media activities are webmasters, who help in creating websites and providing the necessary touch it requires to prosper. For instance web designer Brisbane is one among many web building professionals that help in the creation of social media enable environment. Now that a little background about social media has been established next is to discuss the importance to online business.

1.    One of the importance of social media is already mentioned above, promotion. Social media due to its interactive features attracts users; people love to interact, meet, share ideas, opinions, meet new friends etc, if a site adopts social media concept they attract visitors to their products and services.

2.    Profit: social media is also a wonderful source of income acquisition. Social media sites like facebook rely on advertising, etc returns as a source of income. Other social sites depend on not only ads placed on their sites by businesses, they monetized their website with adsense, and affiliate links etc to make money online.

3.    It provides the chance for you to tell your prospective clients about your product or brand

4.    Blogosphere is a product of social media concept. It provides a space for people; business owners, bloggers as they are called to share information about their products and services hence giving everybody the chance to socialize, share information etc.

5.    It is a recognized medium for opinion leaders to be discovered. This is a very vital feature as this enable user to acquire information from interacting with professionals, some through this medium contact mentors.

6.    Increase in knowledge and reduction of ignorance

So in conclusion, social media is very relevant for the growth of internet marketing and most importantly to have one you will need the services of web developers like web design Brisbane.