A lot of my current SEO consultation clients always ask me the same thing - "Why do I need to blog?" To most people, blogging is boring and foreign, and no one really understands the purpose behind blogging.
Some people hear bad stories of wasting time blogging instead of selling products, others simply are too lazy to create a really great blog.
Regardless, the bottom line is that blogging really is one of the best ways to get more people to go to your website.
Blogging is extremely valuable to your search engine optimization practices.
Here's a few of the top reasons to blog: 1) Blogging adds new content to your website.
Blogging adds new content to your website automatically.
The more content that your website contains, the more chances for Google to see your website, which means that you have a lot better chances to be indexed by Google.
2) Blogging allows you more chances to rank for keywords.
As previously mentioned, each time you blog, a new page is created.
This page will be indexed by Google automatically, and completely separate for your other blog posts.
This gives you an additional opportunity to rank for certain keywords.
3) Blogging gives you more chances for incoming links.
Let's face it - Google loves to see websites that link to your website.
The bottom line is that incoming links greatly increase your search engine rankings! Each time you post a new blog article, you gain another opportunity for another blogger to link your content and link to your website from theirs.
4) Blogging gives you credibility.
The more you blog, the more your website will get indexed by the search engines - yes that's true.
But remember this factor - why do you even want more traffic to your website? The only reason you want more traffic to your website is to gain more customers! But, getting people to your website is only the first step - from there, you must get them to trust you, and to pay you for your products or services.
To do that, you must be credible.
The more you blog, the more you establish yourself as an expert! The more you establish yourself as an expert, the more likely your customer is to give you their hard earned dollars.