The perfect wedding video is not just about the images caught on film, it goes much deeper than that.
Getting married is one of the most memorable and momentous day's of your life, whether it's the first time or the fifth you never forget those days.
Often months in the planning there are a sea of decisions to be made, timings to be planned and people to be spoken to.
It is a masterclass in organisation all with the target of all those disparate elements coming together in the space of a handful of hours come rain or shine.
Stressful to say the least but ultimately the wedding day is about creating magic, a celebration of two people making a lifelong commitment to each other and that's something to be treasured.
The aim of a successful wedding video is to capture the magic of the moment, sometimes unguarded sometimes embarrassing sometimes pure theatre.
You can have all of the technical ability in the world with the latest camera, perfect lighting and willing subject and still end up with something that doesn't move people.
The magic comes in the experience of seeing the shot before it happens.
Looking around a room, seeing how the light is changing and falling on the subjects, being able to see in your mind how, if you place a in line with b and add in c then you have the makings of magic.
It's rather like when you look at certain photographs, whether you have any professional training or not you just know when you are looking at an image that captured the magic of the moment.
Of course you do need technical skill as well.
Good editing is critical to the success of the wedding video.
Knowing when to cut from one scene to another, linking passages together and dropping in transitions between scenes are all time acquired skills.
It's about telling a story, a story of people in a frame of time.
Then of course there is the music which like the movies can add so much drama or sentiment to what you see with your eyes.
Choosing the right music can make a massive difference to the final outcome.
It's a pressure cooker situation and you only get one chance to get the shot.
We can't all come back tomorrow if you run out of battery or it starts raining.
One way or another you have to step up to the plate and catch a series of wonderful moments on film, put them into sequence and add a dash of emotion.
That's what makes the perfect wedding video.