For Internet Business Owners

• Price (affordable)
• Higher Targeted Market
• Traffic Exchange
• Link Popularity - Exchange
• Higher Google Rankings

You can very well find some blogs for publishers that are free or either very affordable.
On the other hand if you are a marketer, there are as well some sites that will allow you to post to there blogs and also allow you to put a link on their site back to your site.
Being that everyone is pretty much blogging, there is a higher targeted market out there (ex.
MySpace), which means that, out of every 100,000 bloggers, if you do not catch the eye of every reader, you will catch the eye of at least 100 readers, depending on whether or not you are a publisher or a marketer, also depending on whether or not you are linked to a site that already has a high volume of traffic.
If you link to a site that is bringing in traffic in a high demand, which is also linked to another site in high demand, your traffic exchange levels will rise tremendously.
As we know, Google is one of the top ranking marketers over the internet.
They have this thing called link popularity, and to get listed with one of the top largest internet marketers getting people to link to and from your web site is a major plus.
The Higher your rankings with Google, the more your web site becomes visible.
The more your web site becomes visible, the more people will get to know who you are and what you represent, and the more products and-or services you will sell.
For Community Business Owners

• See the benefits for internet business owners
• Community Awareness

For community business owners you get the same benefits as an internet business owners plus community awareness which alerts the members of your community about your business, products and services that you offer.
Especially if you are a small business owner blogging is "what's hot" in the social media.
There are over 10,000,000 people who use the internet world wide and as we can see from our online college classes, they have several people that are from PA.
With that in mind, think of how many other people out there that is from PA who are blogging on a businesses web site gaining insights of the businesses products and-or services.
So you see, blogging benefits all styles of businesses over the world.
Whether it is over the internet or community based, as a business owner, you can most definitely benefit from blogging.