There has been a lot of misunderstanding about CPA marketing in the past and most affiliates think it might be a scam.
But in order to truly understand cost per click marketing, you must understand that it's not the same as selling a product and getting paid a percentage of that price.
Cost per action is just that.
You lead someone to an offer, if that person creates an action, does what the offer is asking them to do then you get paid.
Most affiliates do not understand that because they are accustom to the fact that you have to sell something before you can get paid.
They do not understand that with cost per action marketing, all that is required of the potential visitor is to do an action.
The action that is asked might be in the form of putting in your email address, they might ask for your zip code, or it might require a download of some sorts, a free trial and even a ring tone for your cell phone.
Whatever the offer, it requires the customer to take a certain action.
And once that visitor takes an action you will be reward in the form of payment.
Cost per action affiliate marketing is much easier because they do not always require the visitor to the offer to make a purchase.
With an email or a zip code submit the visitor is just imputing either their email or their zip code into the field and when they do you get paid.
These might not be great payout they usually range from $0.
80 to $1.
50 put if you can send targeted traffic to those offers you could really make a lot of money there.
But the problem with cost per action marketing is that most affiliates just don't understand how to do it properly.
And that means send it a ton of traffic.
Most affiliates have only known to use pay per click with Google AdWords to drive traffic.
And that might have been great but the sad thing is that a couple months ago Google cancelled a lot of affiliates account and told them they no longer want to do business with them.
So where will those affiliate try to find traffic.
Well, a recent study showed that Google is only responsible for 15%-30% of the traffic on the web.
Now that information is a shocker.
If Google only have at most 30% of the pie who has the other at least 70%? This is quite interesting and really needs to be investigated more...