Charm bracelets are a classic accessory, one that rarely goes out of fashion and never seems to lose their, well...
charm.
And it's obvious why.
Not only are they a gorgeous piece of jewellery, but they can take so many different forms and appeal to a diverse customer base to suit all budgets.
Charms, pendants and trinkets can also be worn on necklaces and matching earrings to make a complete set.
Charms have been worn for thousands of years; in ancient Egypt unique charm bracelets were worn as amulets to ward off evil spirits, while medieval knights wore them as protection in battle.
Even Queen Victoria is said to have been a bit of a fan! She wore a charm that held little lockets containing tiny pictures of her children.
So the question 'are charm bracelets back in fashion?' is a little redundant because quite simply they never left! Perhaps the most famous type of charm bracelet is the Italian charm, which is a modular bracelet on which different appendages can be added on to the surface of the link.
However, most charms involve dangling trinkets.
And there are some genuinely unique charm bracelets on the market nowadays, with pendants including natural seeds, wood, silver, glass and a whole variety of semi-precious and precious stones.
And there's a range of prices to choose from: you can blow a staggering £50,000 (US$35,000) on a single Tiffany bracelet if you so desire.
Or prices can be as low as £18 (US$13) for a beautiful costume jewellery version.
But what's so great about charm bracelets is that they enable the wearer to express themselves.
In a world of mass-produced, throwaway jewellery, a unique charm bracelet is a truly personalised keepsake.
You can choose bracelets that feature appendages that symbolise love, friendship or health and longevity, to name just a few.
That's why charm bracelets make ideal gifts.
After all, what better way to express thanks, love or any other range of feelings towards a special person that with a real symbol that they can wear and feel every time they wear it? You can even find fair trade and eco-friendly charm bracelets, as well as vintage, beaded and mini-lockets just like Queen Victoria's.
So where will the fashion in charm bracelets take us next? We're seeing the ethnic or tribal look becoming a steady favourite, while the emphasis on affordability is more important than ever.
Fair trade jewellery is also growing in popularity.
But one thing's for sure: charm bracelets are here to stay.
Millions of women around the world are telling us that a unique charm bracelet is as popular as ever!