Do you use nothing but the most expensive face cream available? You probably feel that the expense is worth it if you can keep lines and wrinkles away from your face for as long as possible.
You might be shocked to realize that you may have been wasting your money all along, and putting harmful substances on your face, to boot.
Pick up any skin care lotion or face cream and study its list of ingredients.
Chances are that you will come across parabens, dioxanes and alcohols.
These can all cause some sort of skin or health problem, cancer in some instances.
Even if you pick up an organic face cream that has ingredients that you think will be great for your skin, such as collagen, elastin, antioxidants and vitamins, the product may not be useful.
This is because collagen and elastin need to be created by the skin itself to be useful while the other ingredients need the correct vehicle to take them deep into the skin cells.
There are lots of ingredients freely available in nature that offer amazing benefits.
Avocado extract, shea butter, active manuka honey and vitamins have properties that combat ageing and do away with wrinkles.
Another astonishing plant is Japanese kelp, which generations of Japanese women have used to keep their skin young and supple.
A truly effective organic face cream uses modern technology to convert these ingredients to a form that your skin can use.
For example you require a form of keratin that enters your skin and causes it to produce enough collagen and elastin to prevent wrinkles.
The irony is that these organic products may actually be inexpensive in spite of using the best quality ingredients.
Wouldn't you rather buy a product that spends more money on developing its technology and sourcing ingredients rather than on advertising campaigns? I certainly would.