A so-called full-service ad agency offers all core capabilities needed to serve clients in virtually any industry.
These capabilities include strategic and tactical planning, design, copywriting, media planning, web programming, and print production.
Of these, copywriting and design, in particular, take on added importance and value in healthcare advertising, more so than in any other type of advertising.
There are three reasons why design in this specialized field is so challenging.
Number one: Healthcare advertising designers create communications targeting very diverse audiences.
Designing communications targeting sick children is potentially much different from designing communications targeting the doctors who treat them.
Different demographics.
Different psychographics.
Different agendas.
And potentially vastly different aesthetics.
Number two: Healthcare advertising designers must be adept in diverse media.
You name it--healthcare ad agency designers create it.
From business cards to billboards...
pamphlets to websites...
white papers to TV spots...
whatever the client needs, the designer ensures that its look is both appealing and consistent with the brand image and identity.
In all media: online, outdoor, print, and broadcast.
Number three: Healthcare advertising designers must have diverse skills.
How many people do you now who are really good at both art and science? Not many, right? But you'll find them in the art department at healthcare ad agencies: true left-brain/right-brain individuals who are creative and knowledgeable about clinical matters...
who can create effective, visually appealing communications for pharmaceutical and biotechnology products, diagnostics and medical devices, hospitals and advocacy groups.
Additionally, these designers must be knowledgeable about FDA guidelines and other regulatory criteria...
but also knowledgeable about how people respond to pictographic information...
and knowledgeable about how to create the solutions that will compel professionals and consumers to take action.
The diversity that challenges healthcare ad designers is unique: diverse audiences, diverse media, diverse skills.
Designers in healthcare advertising face these intense demands more so than designers in any other form of advertising.
For these reasons, truly gifted and exemplary healthcare designers are hard to find.
In your search for an advertising agency partner, look very closely at each candidate's design capabilities.
You need more than strong advertising design; you need strong healthcare advertising design.
Without it, your healthcare brand can never achieve its full potential.
So choose wisely.
Select a healthcare advertising agency with superb design services.
A full-service agency with award-winning design capabilities is bryantBROWN Healthcare.
Visit BryantBrown.
com.
Or call 1-310-406-2460, x101.