- 1). Search manufacturer's directories (see Resources section) and contact manufacturers, until you find a manufacturer ready and willing to build a prototype of your product. A prototype is a persuasive marketing tool, because it is tangible and because it establishes that your invention can be manufactured.
- 2). Direct your manufacturer to prepare a written report estimating the marginal cost of manufacturing your invention ("marginal cost" refers to the fact that tooling a factory to manufacture even one prototype is more expensive than producing the second, third, and hundredth units). If the report is favorable, this manufacturer may turn out to be your first licensee.
- 3). Perform market research to determine the marketability of your product (assuming that your finances allow this). You should attempt to identify a niche market where your invention can sell without a lot of competition.
- 4). Develop multimedia presentation materials that not only describe your invention, but also show how your invention can be competitive in an identified market with established competition. You should consider brochures, Powerpoint presentations, and even a promotional film. Be ready to speak at length and detail about your invention and its market.
- 5). Bring your presentation materials, your prototype, your manufacturer's report, and a copy of your patent grant with you to the presentations you have arranged. Deliver the presentation, answer questions, and offer to enter into licensing negotiations with the manufacturer.
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