Often wedding planners have websites and marketing materials that look very similar to each other.
They include long lists of the services that the wedding planners offer without much explanation of why brides might want those services.
If you want to stand out with brides in your niche, don't just list the features of your services in your marketing, tell them the benefits of what you are offering so they know why they should hire you.
Here are 4 services and their benefits along with examples of what you might say in your marketing: 1) Service you offer - creation of a customized wedding budget plan Benefits to brides - avoid confusion and stress, avoid hard work What you might tell them - With our knowledge and experience in planning weddings, we can help you create a budget so you can avoid the confusion and stress of trying to figure it out yourself.
We know what things cost and can help you decide how much to dedicate to each aspect of your wedding, based on your priorities.
We will work with you to come up with a plan that helps you create the wedding you want within your budget.
2) Service you offer - research venues and offer recommendations Benefits to brides - save time and trouble What you might tell them -We research and find the wedding location that will suit your budget and style so you do not have to spend time and energy surfing the Internet, making phone calls and visiting places that will not work for you.
We know the best venues in the area, from traditional to unique, and can find you the right location for your big day.
3) Service you offer - "day of" wedding coordination Benefits to brides - avoid stress and the problems that can occur when handling everything on their own or leaving it to friends or relatives who do not have any experience What you might tell them - We can be there for you on your wedding day, keeping your day on schedule, guiding your wedding party, coordinating vendors and handling emergencies so you can enjoy your wedding day without stress.
4) Service you offer - full service wedding planning Benefits to brides - avoid stress, save time and they get to enjoy their wedding What you might tell them - You can avoid all the stress of planning your own wedding by having us work with you on all of the details, large and small.
We will sit down and discuss your wedding vision then we will design a plan to make it happen.
We will create a budget and timeline and help you stick to them so you and your groom stay on track.
We will research and find vendors that suit you and your style so you don't have to spend days or weeks interviewing and checking references.
We will be there with you managing every detail so you can be free to enjoy the wedding planning process and, of course, your wedding day.
Take the time to review your list of services and packages then write a benefit statement for each that incorporates you and style and makes the brides in your niche want to hire you