You may think that it's impossible to find a brand name, brand new luxury watch for under $500, right? Well, the answer is "no." These days, when everyone is counting pennies, it's important to realize that you can still get what you want at prices that are right up your alley.

The other important thing to realize is that when it comes to buying a luxury watch, you should never, ever pay retail!

Here is a list of brand new, very cool watches that all come in under $500. Some are sporty looking watches and others are more elegant. All of these watches can be worn by both men and women.

Sporty watches are totally "in" right now - the black rubber band and oversized face are two typical features you will find. These are great because they can be worn during work and during play; day and night. It's become increasingly common that women wear men's sports watches, as many women like the look of a larger watch face and case. Here are plenty of styles and brands of sports watches to choose from:

Luminox , an American company, has long provided watches for the U.S. Navy, U.S. Airforce and other governmental agencies, so you know these are built to last. Luminox men's watches come in many colors and styles; the Series 8400 Black Ops with the orange face and the Series 9100 F-16 with bright orange strap are major eye-catchers.

Another brand that sells watches for way under $500 is Seiko. Women's Seiko watches look like a million bucks and cost under $200 when bought through us. Check out the Sportura and the Women's Premier models.

Some of the Seiko watches for men mirror the same look as a Rolex, but again for much less. The Diver series is especially cool.

Last but not least are Puma watches. The king of all things athletic, it's no doubt that Puma watches are just as cool as Puma sneakers. Puma watches for women come in unique shapes and bright colors and their men's watches are not shy either. Models called Men's Agitation and Men's Speed are for those that want to make a statement.

When it comes to buying a luxury watch that is more elegant and refined, it is also possible to do so for under $500. The secret to the search is looking for those that are on sale. Movado, a very well known designer watch brand, has both men's and women's watches for this amount.

The Series 800, Meza and Gentry Men's models and Vivo Women's model are all elegant, sophisticated watches that are available for under $500.

Even Gucci, the famed Italian fashion house, has a few women's watches that are going for under the $500 mark. The Gucci 107 and 109 women's models both resemble jewelry; perfect for a delicate wrist or the woman that loves bangles.

So, there you go; sooo many luxury watches to buy that all cost under $500. In fact, for $500 you can practically get two (as long as you buy them here because our prices are the best in town!)