Okay, so by now we've all had our fair share of conversations with people who are talking about their Facebook status or Tweeting on Twitter! Yes, I am talking about the arrival of the social media-sphere! So what's the deal with it? The deal is Social networks are here to stay, quickly becoming a powerful marketing tool for business and a tool for friends and family to stay connected.
All business owners know that word of mouth is the most powerful tool someone can have.
Well what about people talking about your business to others...
and MANY others seeing it? This in a way is a blessing and a curse.
A blessing that your business is being talked about, the curse is that you have no control of the content that is being talked about.
Is it good or bad? Well the truth be told, people are not dumb (well not most anyway).
People do not simply believe the first thing they see, they will look deeper to ensure what they are reading is truth (for the most part).
So putting the bad in with the good is a great way for people to recognize your business is run by humans and not a robot! So the question is...
are Social Networks a Fad or are they the Future? The answer is actually BOTH! The fact is, there will always be social networks and there will always be that community to help pass on the good word that a certain movie was great; thus sending their social circle into a frenzy where they ALL go and see it because 'so and so' said it was GREAT on their Facebook Status! (you see where I'm going with this don't you?) Truth be told social sites are also considered a Fad as well.
Take the still mildly popular site "MySpace".
This site is considered to be a social networking site, however, with the dawn of Facebook and Twitter it has been dwarfed in record time and is now becoming the Fad scenario.
So to answer the question accurately.
Yes social networking sites are the Future but when a newer and better version of them comes knocking be sure to watch the old become a memory of the past.